In 2018, we saw a lot of beauty products get introduced in the local market.
But all things considered, not all products are created equal. There are others that become staples, some are discarded after just one use, while some end up becoming mere aspirations because of their exclusivity and prohibitive price tags.
In the vibrant beauty market, success is often spelled out by attempting to attract as much attention as possible in order to stand out from the rest. Achieving virality is no mean feat, which is why only a handful are able to realize this goal.
So what gives?
In this week's edition of Q&A Tuesdays, we touch on three of the products that became virtual must-haves in the beauty department, thanks in large part to the hype they managed to stir online, particularly in social media.
I am a 23-year-old female professional working in an upstart tech project. I am always busy, which is why I hardly have any time to inspect and review beauty products. In fact, much of what I consider to use are those which I learn about online. Thus far, I have seen netizens and social media influencers rave about Human Natury Sunflower Oil, Aztec Indian Healing Clay, and Nature Republic Aloe Vera Gel. What's the big deal with these products?
Loise (Marikina)
It's interesting how much social media can influence the consumerist tendencies of many people, particularly when it comes to beauty products.
In a way, this relates to how much everybody wants to be beautiful, or in general be a better version of one's self.
The following products have been discussed about and sold by the thousands in the past few months:
Human Nature Sunflower Oil
Sunflower oil became a thing when vloggers, beauty gurus, and testimonials in forums and other online discussion boards began talking about its purported effects.
Human Nature's version of sunflower oil was an instant cult hit, sold out stocks and all. Note that this product is applied daily on the face, preferably before going to bed. It is said to moisturize the skin, making it supple and firm.
While this product has managed to earn a number of converts and passionate fans who swear by its efficacy, one downside to its daily use is its tendency to be messy. Going to bed with a greasy feeling and leaving greasy marks on the pillow and bed sheet can be very unsightly.
Aztec Indian Healing Clay
Among the three beauty products listed here, the Aztec Healing Clay has had the most media mileage. National media outlets featured it after videos and photos showing long queues to buy it went viral.
The rejuvenating properties of clay when used as as facial mask are what's driving the sales. The fine clay, mixed with apple cider vinegar, is suposed to make the skin feel taut and tight. It also reportedly reduces the size of pores.
Nature Republic Aloe Vera Gel
Another cult classic, Nature Republic's Aloe Vera Gel has likewise managed to attract its own legion of believers.
Aloe vera has been long known for its skin healing properties. This product, which is 93 percent natural, taps into aloe vera's strengths and comes in a huge tub of clear and thick aloe vera extract.
The product may be used during the night or day. It has an instant tightening effect on the skin, but it is mild enough for daily use.
These days, similar aloe vera extract in tubs from other brands like Mumuso have saturated the market. This is proof the aloe vera trend isn't going to fade away just yet.
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